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RENAULT TRUCKS AT THE VERY FIRST ALL-DIGITAL TRADESHOW

WEB NEWS 2012 june

On 5 June, Renault Trucks, "exhibited" at the very first all-digital tradeshow, which
took place exclusively on Internet. This was the first virtual tradeshow for the transport
and logistics sector. Renault Trucks was there presenting its Optifuel Solutions,
Optifleet and also its Clean Tech offering. A pioneer in the development of applications
for smartphones, with a powerful presence on social network and discussion
platforms, this was a way for Renault Trucks to reassert its affinity with innovation and
modern means of communication.

The very first tradeshow to be organised on Internet - the virtual transport and logistics show - took place on 5 June. And Renault Trucks was there! Only accessible online, this event offered the brand an unprecedented opportunity to dialogue with its customers. A revolution which, without any time or travel constraints, allowed them to make their way through a
genuine exhibition hall and consult information (videos, press releases, etc.) about Renault Trucks products and services. They were also able to chat with the manufacturer’s experts who were on hand to answer all their questions.

Renault Trucks organised its presence on this virtual stand around four major themes. The first two concerned reducing fuel consumption with Optifuel Solutions and a focus on Optifleet, the on-board IT solution for fleet monitoring and management.

Another was devoted to the Clean Tech offering which covers vehicles running on electricity, hybrid solutions and natural gas. And, last but not least, this virtual first offered the manufacturer a splendid opportunity to present its state-of-the-art smartphone applications, particularly Time Book, the truck drivers’ logbook for the 21st-century, NavTruck, the only HGV dedicated GPS application, available for the iPhone and Android platforms, as well as Deliver Eye, the application offering users the possibility of sending geo-tagged photographs to their fleet managers in the event of delays or goods being damaged.

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